The wellness part has begun to take an important place in people's lives, especially after the pandemic, which helped to rethink the value of health and a "good" lifestyle.

A survey conducted by the Global Wellness Summit and shared in late January, "Future of Wellness," announced the wellness trends of 2023, which focus more on the social and sensory factor.

Some of the key trends that will prevail in 2023 showcase the importance of wellness in people's lives by highlighting its value and the need to invest in it.

The first predictor of health and wellbeing is the relationships between people and the way people live in cities. Now people are looking for companionship and moments of relaxation and well-being with their loved ones even in their daily lives.

For many people, work is a part of their lives that causes constant stress, physical and psychological fatigue throughout their lives, making it difficult to find time for relaxation and wellness. This seems to be changing now, as the need for moments of relaxation during the work routine becomes a way of life. Business trips and breaks from the laptop screen can easily provide some wellness activities as well.

Research also highlights water-based activities as a new trend. People's return to nature and the activities they can do there is leading them to seek out water experiences.

Activities related to wellness and health seem to be constantly evolving, trying to find solutions for an even better experience for the people who choose them. In 2023 the key objective for all providers of such services is to offer in each of their activities a combination of participation of all the senses, in order to offer a complete experience of relaxation and rest.

Greece has all the characteristics of nature for activities in nature and water, especially with its thermal springs, and can play a leading role in the developments of the wellness sector.