The leading hotel software groups of the Greek market join forces to provide integrated solutions Eurotel and webhotelier | primalres, the two largest providers of technological solutions in the Hospitality sector in the Greek market, join forces and proceed to a strategically important agreement that is expected to act as a catalyst in the digital transformation and the strengthening of the competitiveness of hotel businesses in Greece and Cyprus.

The framework of the cooperation will concern the joint creation of new technology products and the representation in Greece and Cyprus of integrated systems of the global market. More specifically, the first phase includes joint actions to develop, promote and support Revenue Management Systems, Business Intelligence, and payment automation solutions.

For this purpose, companies of the EUROTEL group will participate in subsidiary companies of the webhotelier group | primalres which are related to the above objects. Through this collaboration, synergies are expected to be created that will lead to the availability of new innovative products. These products will help Greek and Cypriot companies in the Hospitality sector not only to effectively face organizational challenges, but to gain and maintain a strong competitive advantage for years to come. Mr. Panos Kontozamanis CEO of the webhotelier | group primalres, said:

"The team of webhotelier | primalres is delighted to welcome the pivotal partnership with Eurotel, which will be a milestone in the rapidly changing technology industry. The two companies are joining forces in order initially through the Revenue Management and Business Intelligence products to help hotel businesses of all sizes acquire data driven decision making, which will contribute to increasing competitiveness and their profitability. Together, we are leveraging our know-how and our executives, with the goal of bringing further reliable and innovative technology products to market very soon.” Mr. Theodoros Karatzas, CEO of the Eurotel group and said about this "With this collaboration, Eurotel expresses its enthusiasm and its confidence in the equally leader of the webhotelier industry | primalres, recognizing the importance of the synergies that will arise.

We feel an obligation not only to our customers, but to the market in general to jointly invest in the creation and distribution of products that aim to give a technological edge to Greek and Cypriot hotel businesses. We believe that through this strategic partnership, all available resources and know-how will be used together to offer products that will contribute to the development and maintenance of the competitiveness of hotel businesses."

A few words about the webhotelier |primalres group

With over 15 years of presence in the tourist market, the webhotelier group | primalres offers innovative and reliable travel technology solutions to more than 16,000 hotels and accommodation of various types in 38 countries. The group's product ecosystem includes webhotelier booking engine, primalres channel manager, hotel and accommodation management systems (PMS) such as hotel works and cloud-based hotelizer, loggia's cloud-based integrated short-term rental accommodation management platform, as well as a dynamic B2B direct booking marketplace with 35,000+ travel agencies.

The ecosystem is completed by a series of interconnected systems and applications such as the roompay payment acceptance system, metasearch connectivity, real-time analytics/reporting suite, dynamic pricing application and conversion optimization platform RateParity. The group employs 110+ employees, providing high-level support and consulting services, contributing decisively to the digital transformation of hotels and accommodations as well as maintaining their competitive advantage in a rapidly evolving online environment.