The Oracle Hospitality OPERA Customer Loyalty Tracking application - part of the OPERA suite - manages multiple customer data, while concretizing their requirements and needs. The application leverages a centralized guest database that shares multiple properties. With Customer Loyalty, the business can support and develop loyalty programs tailored per customer, while the application can provide full data reporting such as: profile management, deduplication functionality, etc.

General Features:

• Offer personalized services to visitors, according to the preferences and requirements of each individual separately.
• Increase in repeat customer traffic through effective loyalty programmes.
• Manage account information and communication with customers.