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Εταιρικά νέα

Νοέμβριος 2020

TALKS Wellness 2030: "Greece, Advantages & Opportunities"

Η ΣOUL TAILORΣ με υπερηφάνεια και χαρά ανακοινώνει την έναρξη μιας σειράς ζωντανών συζητήσεων μέσω της πλατφόρμας της Microsoft, TEAMS με τίτλο: TALKS Wellness 2030: "Greece, Advantages & Opportunities". Προσκεκλημένοι σε κάθε σειρά "Συζητήσεων" επιχειρηματίες και ειδικοί στον τομέα της ευεξίας από όλο τον κόσμο, οι οποίοι παίζουν σημαντικό ρόλο στην εξέλιξη της βιομηχανίας ευεξίας.

Σε έναν κόσμο που υφίσταται δραματικό μετασχηματισμό, η ευεξία γίνεται ένα σημαντικό μέρος όλων των πτυχών της ζωής μας και η κατανόηση του τρόπου με τον οποίο πραγματοποιούνται οι αλλαγές στον τομέα της ευεξίας παγκόσμια, είναι κρίσιμη, για τον δρόμο προς την δημιουργία βιώσιμων και επιτυχημένων έργων.

Μέσω των  "TALKS" σκοπός μας είναι να κατανοήσουμε τις έννοιες της ευεξίας και την απόδοση που έχει ως επένδυση σε ανθρώπινο αλλά και σε επιχειρηματικό επίπεδο αλλά και  να δημιουργήσουμε το υπόβαθρο πάνω στο οποίο θα χτίσουμε την επόμενη μέρα του τουριστικού προϊόντος στην χώρα μας στηριζόμενο σε βιώσιμες και σύγχρονες πρακτικές.

Σας καλωσορίζουμε στη σειρά αυτών των συναρπαστικών και επιμορφωτικών συζητήσεων και προσβλέπουμε στη συμμετοχή σας μέσω ζωντανών ερωτήσεων και σχολίων.

Η πρώτη σειρά των TALKS πραγματοποιήθηκε με ιδιαίτερη επιτυχία, μεταξύ 18-20 Νοεμβρίου 2020, με συμμετοχή από Ελλάδα και εξωτερικό ενώ οι συμμετέχοντες ομιλητές παγκόσμιου βεληνεκούς μοιράστηκαν μαζί μας σημαντικές πληροφορίες για την εξέλιξη της βιομηχανίας σε παγκόσμιο επίπεδο τα επόμενα χρόνια αλλά και προτάσεις και ιδέες για την ανάπτυξη του κλάδου της ευεξίας στην Ελλάδα με όλα τα συγκριτικά πλεονεκτήματα που έχουμε ως χώρα.

Για να ενημερώνεστε για τα επόμενα TALKS της ΣOUL TAILORΣ μπορείτε να κάνετε Follow στη σελίδα στο LinkedIn: ΣOUL TAILORΣ: Overview | LinkedIn

 

Stavros Mavridis – General Manager ΣOUL TAILORΣ

‘’Connectedness is the key word in today’s world. We TALK with people from all sectors of wellness industry around the globe to support our goal to make ‘’wellness for all’’ and transform the Greek wellness tourism industry. Greece is Life.’’

Μοιραζόμαστε μαζί σας τις σημαντικότερες ανακοινώσεις που έγιναν από τους συμμετέχοντες:

 

Nigel Franklyn – The Spa Whisperer, Co-Founder Moss Consultancy, Co-Founder Moss Of Isles

‘’Wellness is amorphous, and is in a constant state of evolution, so wellness programs need to evolve with it’’

‘’Hybrid resorts are the future. While we don’t want to remove traditional wellness content, or replace it with only medical, we are seeing a shift toward juxtaposing traditional wellness practices and philosophies with state-of-the-art, evidence-based medical science and innovation’’.

‘’Greece’s current seasonal window is about 4 months, so developing wellness content increases that window to 12 months - because wellness has no season’’.

Lindsay Madden-Nadeau – Founder & CEO Meraki Bespoke Strategies

‘’If you aren’t building wellness with intention in any new build you're already behind’’

‘’Finding your brand niche, design, programming or positioning are all incredibly important as we enter an era where wellness can be over-commercialized’’

‘’Wellness looks different to every concept; each brand should be able to find their niche so they can create something truly unique’’.

Mariana Palmeiro – Brand & Operational Development ‘’Well Culture’’

"Once you make a choice to use a certain technology in your wellness hotel or resort, a certain therapy, a certain medical approach – it must be serious, it must be scientific"

"I believe authenticity is key when you develop a wellness destination resort. "

"One of the most important changes in the wellness industry moving forward is accessibility."

Jean Guy De Gabriac – Founder of World Wellness Weekend, Founder Tip Touch, Spa & Wellness Advisor & Educator

‘’As 2020 draws to an end, let’s pause & rethink our value proposition for individuals, organizations, cities for 2021, so that you can shine a Wellness Champions in your local community’’.

‘’While the world is waiting for a vaccine, let’s highlight that wellness is a path to improving the situation with grit, resilience and innovation. We can all be part of the solution enhancing vitality, serenity, immunity, creativity and solidarity’’.

‘’FEAR can prompt people to START moving, but it is FUN and pleasure that keeps them going! This is why World Wellness Weekend is making hope and enthusiasm contagious, connecting people with professionals near them in 543 cities in 109 countries with a map and a locator (www.wellmap.org) In 2019, we generated 430 mentions in the media with a global reach of 224 million people, promoting 5 Pillars of Wellness: Sleep & Creativity, Nutrition & Immunity, Movement & Vitality, Mindfulness & Serenity, Sense of Purpose and Solidarity’’.

David McCaughan – Brand Strategist, Story Teller

‘’Greek industry does not use wellness terms enough. We did a global survey about the strength of connection between wellness and countries. Places like Greece are not doing good enough to connect things. You have to connect content more specifically’’.

‘’The top 3 wellness narratives that are transforming the industry, after a survey we did with the help of AI, are 1. Wellness & Nutrition 2. Wellness & Skincare 3. Wellness & Gut health. Two of them already connecting with Greece’’.

‘’Longevity is the highlighted word for this year. Greece is associated to be the blue zone of longevity and should be promoted more’’.

Andrew Gibson – Chairman Wellness Tourism Association

‘’Greece has water, natural beauty and in most places suitable climate for year around opportunities. You have the opportunity to resurrect villages and residences to wellness communities and take advantage of natural surroundings’’.

‘’Wellness Communities can thrive in Greece as they include a holistic approach. You need a collaborative scheme with the public and private sector to be involved. A village can embrace a whole sense of wellness with all its natural resources for people not only to visit but to live’’.

‘’Wellness Tourism Association Survey 2020. How travel will look like post Covid-19? Four important outcomes: 1. People want to be in touch with Nature 2. The need to socialize 3. The need to Re-energize 4. Every responder said that will include some aspect of wellness to their next vacation’’.

Allison Howard – Founder & CEO Nollapelli

‘Nollapelli is all about wellness while you sleep, and our first product (bedding) is based on simple science. We created a new textile using a unique combination of natural (65%) and synthetic (35%) yarns in a special construction that works with your body while you sleep. Our bedding is engineered to balance moisture, temperature and friction, so you sleep tighter and wake brighter.’’

‘Nollapelli is excited to partner with high end hotels and spas to further elevate their guest experience and retail offering with our unique wellness linens. We are also thrilled to partner with Bryte, creators of the first AI-enabled smart bed, designed to measure and personalize your sleep experience. Healthier and more restorative sleep is finally here!

Nollapelli is forging a new frontier by framing wellness in the context of linens. And while we are excited to spread wellness in a new way, we are also thrilled to provide powerful new marketing content for hotels and spas, along with a new retail opportunity.

Gordon Stirling – Managing Partner & Senior VP Fitness Ventures Intl.

‘’We used our fitness expertise and the technology of a company well known in hospitality industry, UniGuest, and combined them into a TV system, Aktiv Virtual, where you can walk 2 meters from your bed into your hotel room and exercise before you go to bed or when you get out of the bed in the morning, without wearing clothes and train in the comfort of your own room’’.

‘’All data collection and information comes through the Technology we have, and this led us to more technology and finally to introduce an App within the Apple which by the way testing it in some Apple stores that will give us more connectivity. We are going from the Aktiv Virtual unit which is more one on one personal training to a larger system where will be a small group training where people can participate any time to a given group of exercises any time through a TV system on the wall’’.

‘’The biggest trends the last 2 years is that we are moving into more body function and movement and we are going away from treadmills and ellipticals. That’s why we have created training pods, a zone, that takes the space same as a treadmill and cost less, as in 2020’s is about creating spaces and not filling a room with equipment. Allowing people to have more space’’.

ΣΤΡΑΤΗΓΙΚΕΣ ΣΥΝΕΡΓΑΣΙΕΣ

Oracle Hospitality
Assa Abloy
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