An Oracle solution that uses AI to enable hotels to engage guests in more meaningful ways while freeing staff from repetitive tasks and giving management time to focus on new revenue strategies.

With Nor1’s AI embedded directly into OPERA Cloud, hotels can present personalized offers - from room upgrades to amenities and services - at every stage of the guest journey. This creates meaningful engagement, boosts RevPAR, and frees staff from repetitive tasks, allowing them to focus on guest service and revenue growth. Powered by real-time data and machine learning, OPERA Cloud helps hotels deliver smarter personalization and exceptional guest experiences.

During Booking & Pre-Arrival

Offer personalized upsell opportunities across booking engines, emails, apps, and mobile channels - all tailored to your brand’s look and feel. Guests can update details, review information and complete pre-arrival tasks, ensuring smoother check-ins and a better experience.

At Check-In & On-Site

Front desk teams can upsell in real time with AI-driven recommendations for room upgrades, amenities, and services - 15X faster than manual processes. This reduces wait times, streamlines workflows and enhances guest satisfaction while driving incremental revenue.

AI & Automation Across the Journey

Powered by Nor1 PRIME and Oracle Cloud Infrastructure, OPERA Cloud uses advanced machine learning to automate offer selection, pricing, and presentation. The result: higher conversions, improved productivity, reduced costs and up to 20% more revenue - all while elevating the guest experience.